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TEDx Sukhna Lake

TEDx Sukhna Lake

Event: TEDx Sukhna Lake
Organised by: IASH Marcomm Ventures LLP
Scope: End-to-End Event Curation, Brand Strategy, PR, Speaker Outreach, Social Media & Growth Marketing

Theme: Past, Present, Future
Chief Guest : Shri Shiv Pratap Shukla
(Hon’ble Governor of Himachal Pradesh)

Project Overview

When TEDx Sukhna Lake was conceptualized, the vision was clear-to create a landmark platform in Chandigarh for “ideas worth spreading.” As the official license holder and curator, IASH Marcomm Ventures LLP took on the responsibility of bringing TED’s global ethos to a regional stage, while shaping it into a truly aspirational, content-first experience.

From ideation to execution, the event demanded not just logistical precision, but strong creative strategy, brand storytelling, and high-impact digital positioning. IASH Marcomm built TEDxSukhnaLake as a thought leadership movement-amplifying voices of change, enabling new conversations, and creating a scalable platform for future editions.

Our Approach

We took a 360° approach to build TEDxSukhnaLake into a powerful content IP that resonated across sectors-education, innovation, entrepreneurship, arts, and impact leadership.

Theme Curation & Brand Identity

  • Curated a powerful and relevant theme that bridged global TED values with regional resonance.
  • Developed brand guidelines aligning with TED’s global identity and local creative expression.
  • Created a bold, minimalist visual identity that stood out across digital and on-ground formats.

Speaker Strategy & Program Design

  • Curated a lineup of 10+ speakers from diverse sectors including entrepreneurs, artists, scientists, educators, and changemakers.
  • Handled speaker outreach, scripting, rehearsal support, and on-stage content prep.
  • Balanced local talent with national voices to drive relevance and scale.

Marketing & Audience Growth

  • Built a multi-platform marketing funnel for visibility-Instagram, LinkedIn, YouTube, and Email.
  • Designed a high-engagement content calendar including speaker reveals, behind-the-scenes clips, and countdown content.
  • Ran organic and paid campaigns to reach youth, professionals, and civic leaders.

Digital PR & Collaborations

  • Managed PR outreach to lifestyle, education, and startup media.
  • Facilitated strategic collaborations with influencers and community partners.
  • Secured high-quality media features and speaker coverage to elevate the event’s visibility.

On-Ground Event Management

  • End-to-end management of venue design, stage setup, speaker transitions, and show flow.
  • Designed experiential installations and brand booths to enhance audience engagement.
  • Ensured seamless integration of content capture for future digital distribution.

Post-Event Amplification

  • Produced and edited TEDx Talks for YouTube release (per TED guidelines).
  • Created snackable content from talks to be used across reels, stories, and educational snippets.
  • Built a long-term content archive for TEDxSukhnaLake to grow as a digital thought leadership brand.

Results Delivered

  • Successfully executed a TEDx event with 250+ curated attendees and 10+ diverse speakers.
  • Achieved 5x increase in digital followers across Instagram and YouTube.
  • Speaker videos crossed 100K+ views cumulatively in the first 30 days of launch.
  • Received recognition and reposts from TEDx global community pages.
  • Built a sustainable IP that is now ready for bi-annual editions and partnership growth.

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