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Military Literature Festival 2021

Military Literature Festival 2021

A Virtual Triumph in Storytelling & Scale

Event: Military Literature Festival, Chandigarh
 Project by: IASH Marcomm Ventures LLP
 Services: Virtual Event Management | Live Streaming | Social Media Campaigns | Content Production | Digital Outreach | Web Management

Project Overview

The Military Literature Festival (MLF) 2021, hosted by the Punjab Government and the Western Command, was not just an event – it was a tribute to India’s military heritage, bravery, and intellect. After a successful virtual debut in 2020, the pressure was on to deliver bigger, bolder, and better. IASH Marcomm was entrusted with executing the First virtual edition – and we made it one of the most impactful online military events of the year.

Our Approach

Scaling Up the Experience

  • Delivered a fully virtual event experience with cinematic production quality.
  • Setup a professional portable studio and chroma room for seamless content capture.
  • Enabled dynamic 3-way camera streaming to enrich viewer engagement.

High-Pressure Delivery

  • Pulled off last-minute concept changes with just 72 hours to edit and deploy.
  • Our team worked 20-hour shifts to ensure flawless execution.
  • Maintained creative excellence and consistency under tight timelines.

Social Media & Digital Campaigns

  • Designed and ran multi-phase campaigns across Facebook, Instagram, and YouTube
  • Delivered high-frequency content rollouts to maintain momentum
  • Engaged with diverse audiences through compelling storytelling and visuals

Tech & Web Infrastructure

  • Managed complete live-streaming operations on major social platforms
  • Maintained the festival website with updated schedules, speaker profiles, and media galleries
  • Delivered uninterrupted streaming and real-time audience interaction features

Results Delivered

  • 3+ Million Total Audience Reach.
  • 2M+ Facebook Impressions.
  • 160K+ YouTube Views.
  • One of India’s most successful virtual military festivals of the year
  • Strengthened MLF’s digital presence and audience base exponentially compared to 2020.
  • High audience retention through engaging live sessions and thoughtful content curation.
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