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TEDx Mussoorie

TEDx Mussoorie

A Historic Confluence of Ideas & Influence

Event: TEDx Mussoorie
Project by: IASH Marcomm Ventures LLP
Role: Strategic PR, Event Positioning, Content Marketing, Media Outreach, Audience Engagement

Theme: The Future is Here!
Chief Guest : Lt. Gen. Gurmit Singh
(Honourable Governor of Uttarakhand,)

Project Overview

TEDx Mussoorie wasn’t just another TEDx – it was India’s first-ever TEDx hosted inside a Raj Bhawan, adding a rare blend of tradition, intellect, and modern ideation. The event made history by being held under the gracious presence of his Excellency, Lt Gen Gurmit Singh (Retd), Honourable Governor of Uttarakhand, as Chief Guest – a milestone moment for TEDx in India.

Our mission at IASH Marcomm was to give this unprecedented event the visibility, respect, and digital presence it truly deserved – while carefully navigating the sensitivity of protocol, dignitaries, and storytelling.

Our Approach

Strategic Event Branding & Communication

  • Framed TEDx Mussoorie as a once-in-a-lifetime intellectual gathering.
  • Created narratives around its historical location and elite presence.
  • Aligned content and media tone with Governor's Office protocols.

PR & Media Outreach

  • Positioned TEDx Mussoorie across national digital media platforms.
  • Curated press releases, influencer tie-ups, and exclusive media invites.
  • Highlighted the uniqueness of a Governor-led TEDx event.
  • Ensured dignified, respectful coverage in accordance with state policies.

Content Strategy & Curation

  • Showcased the diversity of thought through speaker features.
  • Highlighted exclusive data:
  • 900+ speaker applications received.
  • Only 11 chosen through a rigorous vetting process.
  • 2500+ inquiries for passes, with only 200 attendees selected.

Social Media Buzz Creation

  • Built anticipation with countdown reels, quotes, and teaser interviews.
  • Conducted live engagement from the venue while respecting protocol.
  • Leveraged speaker networks and influencer shout-outs.

Post-Event Amplification

  • Delivered content packages to all speakers.
  • Created after-movie reels, PR follow-ups, and impact highlights.
  • Documented behind-the-scenes for authentic storytelling.

Results Delivered

Featured in 20+ Media Outlets including leading regional & national platforms.
Positioned as India’s Most Exclusive TEDx of the year.
2500+ pass inquiries with 200 handpicked attendees.
Speaker pool curated from 900+ applications.
First-ever TEDx event hosted in a Raj Bhawan in Indian history.
Created a case study of how intellectual events can blend with government institutions.
Harteg Singh

Harteg Singh

Entrepreneur and marketing expert, Harteg co-founded IASH MarComm Ventures LLP, delivering impactful campaigns and blending creativity with purpose.

Angad Singh

Angad Singh

Visionary entrepreneur and philanthropist, Angad leads transformative marketing strategies while championing welfare through his NGO I Am Still Human.

Results Delivered

  • Featured in 20+ Media Outlets including leading regional & national platforms.
  • Positioned as India’s Most Exclusive TEDx of the year.
  • 2500+ pass inquiries with 200 handpicked attendees.
  • Speaker pool curated from 900+ applications.
  • First-ever TEDx event hosted in a Raj Bhawan in Indian history.
  • Created a case study of how intellectual events can blend with government institutions.
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